Finland offers visitors unforgettable experiences through nature, design, culture, silence and space.
But for travel professionals and organisations welcoming international guests, there is an important question:
How do we help visitors connect more deeply with their experience and understand what they actually take away from Finland?
Creative in Finland was created to answer that question.

We introduce a new kind of experience where guests transform their personal impressions of Finland into something tangible.
It is not a traditional activity or an art class. It is a guided creative reflection where each participant captures their own interpretation of Finland through colour and creativity.
The result is a meaningful shared experience for the group and a personal memory each guest can take home.
Creating more meaningful guest experiences
Creative in Finland is created for travel partners and organisations welcoming international guests who want to add something truly meaningful to their experience.
Designed for hotels, DMCs, cruise experiences, corporate hosts and international groups, it introduces a new dimension to guest programmes by transforming moments in Finland into personal memories guests can take home.
The experience is designed around each group and can be brought directly on location, creating a seamless addition for private clients, corporate guests, incentive travel, international delegations and special events.
Understanding what guests remember
Every group experiences Finland differently.
Through the creative process, hosts gain a unique view into what resonated with their guests — what inspired them, what surprised them and what stayed with them.
The final creations become a visual reflection of the group’s experience.
For guests, it is a personal memory.
For hosts, it is a deeper understanding of the impact their experience created.
Creative in Finland helps answer a simple question:
What did your guests truly experience in Finland?

